The Head of E-Commerce will own the entire funnel performance of SRI Labs. This includes funnel development, working closely with Head of Growth/Media Buying, conversion rate optimization (CRO), A/B testing, copy on pages, checkout optimization, email/SMS
Core Pillars of Expertise 1. Acquisition / New User Scaling: Proven track record of exponentially growing the active player base. An expert at mapping out early-stage user psychological triggers and building hyper-efficient registration and activation funnels.